What do customers actually value, and how do we design around that rather than what we assume they want?
Over three hours, a small table will work together with AKQA CEO Geoff Northcott to examine where businesses create value, where they lose it, and where something better may be hiding.
Each guest will bring one real example: a company that has created unexpected value for them, or one that is falling short. Together, we will pull those examples apart, challenge assumptions, and redesign a handful around the customer.
Expect questions, debate, small-group thinking and ideas tested in real time.
By Invitation Only. RSVP Required.
25 September
12pm
Mount St Restaurant
Lunch will be served.
What do customers actually value, and how do we design around that rather than what we assume they want?
Over three hours, a small table will work together with AKQA CEO Geoff Northcott to examine where businesses create value, where they lose it, and where something better may be hiding.
Each guest will bring one real example: a company that has created unexpected value for them, or one that is falling short. Together, we will pull those examples apart, challenge assumptions, and redesign a handful around the customer.
Expect questions, debate, small-group thinking and ideas tested in real time.
By Invitation Only. RSVP Required.
25 September
12pm
Mount St Restaurant
Lunch will be served.
