Marta Checa-Gracia is a London-based strategic advisor working with founders and leadership teams in beauty, wellness and luxury consumer brands. Her work sits at the intersection of commercial clarity and long-term vision, helping businesses scale with discipline while preserving what makes them distinctive.

Originally from Madrid, Marta built her career across international organisations including LEGO, Elizabeth Arden and Penhaligon’s — operating in multi-site, omnichannel and cross-border environments — before moving into strategic advisory roles with founder-led brands. She is particularly drawn to moments of transition — expansion into new markets, scaling operations, or preparing businesses for investment — where thoughtful financial leadership can meaningfully shape a company’s trajectory.

Outside her work, Marta is interested in craftsmanship, design and the creative processes that sit behind beautiful objects, from fragrance to jewellery. She is happiest near the sea and believes that the best ideas often come from conversations around a table.

She values communities where professional ambition meets shared interests, and believes the strongest connections are built not only on expertise, but on perspective. 

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